Helping you
get the
quality healthcare
you deserve.

Who we are

HEALTH ADVOCATE

FOUNDER

Caroline Kim, BCPA

As a Board Certified Patient Advocate, Caroline is passionate about advocating for others and ensuring people have access to quality healthcare. She’s lived with multiple chronic conditions and Ehlers Danlos for the past 2 decades, so she intimately understands what it’s like and will help you get the care & information that you need.

She’s also helped others learn how to navigate the healthcare system for themselves too. Caroline launched Norbella to help others get healthcare more efficiently and effectively, particularly those with Ehlers Danlos and immune deficiencies. But she’s available to help in a broad array of topics.

Caroline also has patient advocacy certificate from UCLA. Her previous experience in the media and tech industries and degrees in journalism will help facilitate communication with providers and clients while encouraging efficient healthcare management.

Maggie Buckley, BCPA, MBA

Maggie, a Board Certified Patient Advocate, has been a Health Advocate for over 3 decades while living with a chronic pain condition. In an advisory role at Norbella, she works with individuals and their family or caregivers to access appropriate healthcare services to address their most pressing needs. Maggie also has a robust network where she can refer clients to specialist advocates as needed. 

Having previously worked in banking & business management, Maggie’s also active in legislative and regulatory advocacy efforts, testifying at all levels of government policy hearings. She has spoken at conferences and in the media as well as coached hundreds of people to self-advocate for better care.

She currently serves on the board of the PainCommunity.org and volunteers with The Ehlers Danlos Society. Maggie’s also a member of the Patient Centered Outcomes Research Institute (PCORI) Patient Reviewer Editorial Board and a member of the Stakeholder Advisory Panels on several projects researching pain management & other health topics.

Maggie also served on the boards of Ehlers-Danlos National Foundation and American Pain Foundation. Other experience includes: the Northern California Pain Care Initiative, American Cancer Society, Special Olympics, and the National Organization for Rare Disorders (NORD). 

Testimonials

  • Caroline was instrumental in setting up my advanced care directive. With her help, I feel much more secure about my future.

    — Dr. JR Stevenson

  • Caroline’s extensive knowledge of healthcare & insurance made it easy for me to understand the difference between deductibles & out-of-pocket expenses when dealing with out-of-network claims linked with my HSA account. She walked me through step-by-step, making sure I understood & felt comfortable dealing with the claims on my own.

    — Minju

  • Caroline’s knowledge of the various health plans provided another perspective, and ultimately helped us make a more informed decision.

    — Andrew

“I’m committed to helping clients make informed choices & get access to resources. Every patient has a right to equal access to healthcare, regardless of age, race, religion, culture, ethnicity, sex, gender, or immigration status. I believe in transparency, integrity, and treating each client with compassion & respect.”

— Caroline Kim, BCPA

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